Wholesale for Handmade Businesses

From Studio to Storefront

As a small business owner, you’re fueled by big dreams… You have visions of your handmade creations being on retail shelves, you dream about the moment when your products take that leap from online platforms into brick-and-mortar stores. But the path to making that dream a reality comes with a lot of uncertainty and doubt.

But what if I told you it doesn’t have to be that intimidating? By taking small steps and a strategic approach, you can make that transition without all the stress and apprehension.  Welcome to your wholesale 101 crash course!

Class Length: 43 mins

Check out the introductory video below to get a feel for the class.

What you can expect from this class:

Inside this class, we’ll cover a range of beginner wholesale information, including: the basics and benefits of wholesale, pricing structures, profit margins, how to start with minimal upfront investment, hosting your shop independently vs. on a marketplace like Faire, conducting outreach to retailers, packaging and shipping, and so much more!

I’ll also share a walkthrough of what my wholesale order process looks like from start to finish.

Please note: if you are already set up with a wholesale shop with retail clients and are looking to scale your business, this class may not be the right fit for you. This is tailored to small business owners or artists who want to take those first few steps into wholesale.

When you’re ready, let’s dive in and get started!

What students are saying…

As a former business owner, I thought it was great! Priya tailored it to people like me who need more reassurance and information coming from a mentor. I thought she nailed it, and I would highly recommend this class to anyone who is thinking about marketing their creative artwork. I enjoy all of her classes, and the lovely way she conveys her knowledge and wisdom with such finesse.” - Liz C.

This was an EXCELLENT overview of the wholesale process. Exactly what I was looking for! Priya is engaging and her teaching is so clear. Highly recommend!!!” - Lisa B.

Fantastic class with a great overview of selling wholesale and how to get started. I always forget about trying to tap into the wholesale market so this really gave me a wake up call to get moving on it. Thanks for the nudge!” - Rhonda R.

Selling wholesale is a step that I am considering taking in my business, so this class was very helpful in starting to plan my next steps.” - Erin F.

Two Enrollment Options:

One-Time Purchase — $25

Receive on-demand access to watch this course at your own pace!

Join on Skillshare

Already on Skillshare? Great! You can join the class below. New to Skillshare? Receive a free month trial and access to the class below. Subscription prices vary by region.

Frequently Asked Questions

  • No supplies are needed for this class! Any artists or handmade small business owners are welcome to join.

  • Any time! This is a self-paced class. Feel free to watch on your own time.

  • Because of the nature of online classes, I am unable to offer refunds. If you have any questions or hesitations about the class, please contact me before purchasing and I'll be happy to help you!

Meet your teacher

Welcome! It's so nice to meet you. My name is Priya, and I'm a watercolor artist and art teacher based in Honolulu, Hawaii.

I love painting loose floral compositions and greenery, designing stationery and paper goods, creating beautiful digital patterns to use on products, and teaching beginners how to paint with watercolors!

I'm so happy to have you here. If you have any questions, please feel free to send me an email!